Role
Senior Product Designer
Range
Web app functionality
Market
Customer Success B2B
The problem
Main challenges
New market. Despite strong signals from our users, it was a bet for acquiring new ones.
3rd party email creator integration. Due to resource constraints, we integrated a third-party email creation tool seamlessly into our platform.
Spam. The biggest problem turned out to be with spammers, leading to our domain being flagged as spam and impacting deliverability.
Just a first step. To initiate the project, email marketing was developed as an independent module while considering its future integration with chatbots.
Work with beta users. To make sure we were on the right track, we established and maintained close relationships with early adopters, gathering feedback and insights.
Custom, date-dependent list of templates. The 3rd party creator provided a lot of templates. To boost adoption, we created a script that shows at the top templates related to upcoming holidays and events, to boost adoption.
Templates for an easy path to aha moment
3rd party plugin seamlessly integrated into Tidio's interface
Simple analytics from day one
Automated campaigns as a proof of concept
Selected functionality
Main view
Streamlined campaign creation — Guide users to success with minimal steps via pre-built templates.
Analytics
Simple, yet powerful. This section also has started the process of redesign of all tables within the panel.
3 steps form
Cut the clutter — eliminate unnecessary elements and ensure clear, predictable experiences.
Template preview
See it before you send it — preview templates to avoid disappointment and find the right match for your message.
Own domain setup
Additionally, a new section in settings was added, to keep things organized.
